YOUR COLOR STORY MAKES OUR LARGER COLOR STORY. YOUR VOICE SPEAKS VOLUMES ABOUT WHERE COLORS ARE MOVING. TELL YOUR STORY AND SHOW YOUR COLORS AS PART OF THE CMG 2019+ WORLD COLOR FORECAST™.
Color Marketing is our Mission
Color Marketing Group® (CMG) is the premier international not-for-profit association of color design professionals. Our mission is to create color forecast information for professionals who design and market color.
Global Color Forecasts
CMG produces directional color forecasts in four international regions: North America, Latin America, Europe, and the Asia Pacific region, through annual color and trend forecasting events and international conferences.
JOIN US in 2017 as we look ahead for emerging colors and trends coming in 2019+!
What We Do
CMG EDUCATES industry on the importance of color marketing.
CMG IDENTIFIES World Color Forecast directions two years out and specific to your region and industry.
CMG VALIDATES color forecasts that enrich your bottom line.
CMG EDUCATES color marketers on all aspects of color.
CMG BUILDS lasting professional color marketing relationships.
Your Products Matter
Color Marketers know that color is key in selling products. Having the right colors during the product development process benefits product sales by:
• Providing more time for planning and product development.
• Ensuring you offer the right products at the right time.
• Ensuring your products meet consumer desires & expectations.
• Ensuring your products will compliment other product areas.
• Providing a competitive edge enabling you to Lead with confidence!
Your participation in our annual forecasting process is key. Each year we host trend forward, color forecasting ChromaZones® and Conferences around the globe to discuss and identify colors and trends emerging two years ahead. Validated color stories and colors are identified and are steered into the World Color Forecast™ leading the color marketing industry into the future. By participating in the annual Forecasting process you are driving, sharing, discussing and exposing emerging colors ahead of the revelation of the final World Color Forecast™ at our International Summit allowing your product teams to LEAD vs follow the color marketing future. Your voice on color is invaluable to color marketing.
Color Apps Workshops
You will be inspired by our line-up of guest speakers at our 2-day ChromaZones and the International Summit. See color applied in ways you never knew existed. Learn the psychology of color in food, spaces and more. Hear color marketing success stories. Visit the product development process of leading companies. Be inspired and expand your color world at the same time.
Need to know how the latest World Color Forecast is being applied in your industry? Our members-only Industry Tally looks at colors per industry and provides validated information for your use.
Our color marketer members visit tradeshows globally and share that knowledge in information packed, real-time reports that are available on our website for members use in your product development process. Visiting a show soon and would like to share your color research with fellow members? Request a press pass from headquarters and grow CMG’s information base.
Your membership provides you valuable color story reports, presentations and color forecasts.
• ChromaZone® Forecasts and Reports
• 2019+ World Color Forecast
• World Color Forecast Archives