Living in fictitious worlds, shopping conveniently with a click of the mouse, maintaining relationships via the relevant virtual platforms – in our dematerialised new world, fundamental human needs often go unmet. Many people think that real life should look different and, above all, feel completely different. Better, more exciting, more authentic.
With the all-encompassing theme of "AUTHENTIC EMOTIONS", Haag addresses this mood in the full knowledge that authenticity is hard to capture in words and images. After all, there are many paths that may lead to a fulfilling lifestyle.
As individual as our notions of a happy life might be, some common tendencies can be identified with this trend presentation. People searching for authenticity often seek balance in nature (REAL MOTION), by consciously decelerating daily life (SLOW MOTION), or taking on extreme challenges (SPEED MOTION).