Color Marketing Group Events
Color Sells...and the 'Right' Colors Sell Better!®
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PRE-SUMMIT WORKSHOPS

2017 CMG® INTERNATIONAL SUMMIT

OVERVIEW|SCHEDULE|PRE-SUMMIT|WORKSHOPS|SPEAKERS|EXPLORE|CMG

THURSDAY, NOVEMBER 9 TH

PRE-SUMMIT WORKSHOPS

As a part of this year’s Summit, Color Marketing Group is excited to offer three powerful workshops designed to put you in touch with experts who can help you sharpen your skills and get even more value from your time in Portland.

All pre-Summit events are optional. Be sure to select these options on your Registration Form.

 

EXCLUSIVE TO CMG MEMBERS
FUTURE THINKING

Building on the success of last year’s inaugural Future Thinking Workshop, this year’s event is set to be explosive and packed with even more innovative and ground-breaking trend thinking!  Move beyond trend watching and go even deeper to the center of where trends begin. Per Nimer, Design Manager with Akzo Nobel and Peggy Van Allen, Owner of Chicago-based Colorfuel, will lead this Workshop to explore how to find and interpret trend origins, how to connect trends with color, how to develop original thinking, and use it in your work, and the logic behind how articular color trends impact consumer products. The Workshop will feature 3 Guest Speakers including designer, writer, inquisitive trend analyst and celebrated international speaker, Mark Woodman, Paula Leonard, Hü Designs, and Montaha Hidefi, TIGER Drylac Canada

Thursday, November 9, 2017
9:00 a.m. – 5:00 p.m.
Lunch Included

Fee: $100

Mark Woodman
International Color Expert
mark woodman design & color LLC 

Mark Woodman is a passionate designer, detailed writer, inquisitive trend analyst and celebrated international speaker. He is also the Design & Color Creative Consultant for DuPont High Performance Materials, and the Principle/Owner of mark woodman design & color LLC. 

Mark brings the dynamic combination of applied design and color to life spaces and offers the same energy when consulting on products or sharing interactive, engaging presentations to other design professionals, client groups, and students. An all-encompassing, traveled life education has allowed him the opportunity to incorporate many disciplines into his work. From designing, to writing, to speaking on international stages, and everything in between, it is design and color born of passion. 

Montaha Hidefi
TIGER Drylac Canada
Strategic Marketing Manager and Business Development, Color Trends Consultant and Advisor

Greatly involved with designers and clients in various industries, Montaha offers advice on color trends, forward-trend visions and color palettes. She conducted trend seminars and workshops in many countries including Canada, Mexico, the USA, Italy, Poland, The Netherlands, Turkey, the UK, the UAE, China, Malaysia, South Korea, Taiwan and Thailand.

A published author, she recently authored a chapter on “Color and Design” for the American educational Shop! MaRC Program; the retail industry’s only globally recognized credential in the in-store marketing industry, and a chapter on color trends for the 2nd edition of “Colour Design, Theories and Applications” edited by Janet Best and soon-to-be-published by Elsevier.

Montaha is also a regular contributor to the London-based “MIX Magazine” by Colour Hive, for color, design, trends and material.

She enjoys experimenting the healthy aspect of color combinations with self-created meal recipes.

Paula Leonard
Hü Designs

With over two decades of experience, Paula is an industry leader in trend forecasting and color, material and finish (CMF) design. After growing up on a printing pressroom floor and years of managing print production, Paula discovered her passion for CMF in the Industrial Design Group at Apple Computer. There, she learned how to think in L*a*b* rather than CMYK, and to partner with suppliers to achieve amazing product finishes. At Dell Computer, Paula built the Industrial Design department's CMF competency through defining processes on color specification and control, as well as creating a framework for trend identification and use in the design development process. She also defined multi-generational CMF strategy and designed the color palette for all hardware products. 

After relocating to North Carolina in 2016, Paula started Hü Designs, where she assists clients in identification of macro, design and color trends, and the customer-focused application of those trends to products in the form of color, material and finish strategies.

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COLOR POWER-AN INTERACTIVE COLOR EXPLORATION

Extend and strengthen your color knowledge in this dynamic and interactive session.  Participants will engage in a variety of hands-on color exercises taught by experts who will guide you on a colorful journey. Learn about color while playing with color, color tools, and materials.  This session is designed to arm you with solutions that fit your role in the industry which in turn will make your job more successful and rewarding!  We’ll do a lightening review of basic color theory and concepts, then move into improving your technical knowledge of color and color design.  We’ll explore how you communicate color, including how to “speak” color with the correct vocabulary. Explore how to present “color” within a business environment - how to leverage your customers and master your presentations.  Better knowledge and vocabulary will give you the confidence to validate your own intuitive color choices.   The 3 major color tool providers, NCS, RAL, and XRite Pantone will be on hand to introduce you to their materials, color collections, and gadgets. These tools will enable you better manage color in your environment and job.  Space is limited for this session - so sign up early!

Thursday, November 9, 2017
1:30 p.m. – 5:00 p.m. (Lunch not included)

Fee: Complimentary to CMG Members
$50 Nonmembers 

CMG 101

Unleash the power of color by leveraging your collective experience and knowledge  – that’s what Color Marketing Group (CMG) is all about.  CMG membership is a powerful tool to have in your arsenal.  Kick start your membership and Summit experience by attending this complimentary hands-on orientation to CMG.  In this session you’ll join other first-timers to learn why Color Marketing Group is one of the most influential color forecasting associations in the world. See how we develop color forecasts through the ChromaZone® and Summit Color Application Workshops. Experience how we develop the World Color Forecast™ by integrating the international ChromaZones. Learn many other helpful tips and tricks to bring you into the tribe and to get you on your way to growing your expertise through CMG.

Thursday, November 9, 2017
10:00 a.m. – 12:00 Noon

Fee: Complimentary to all attendees.