CMG 2017 European Conference, Valencia, Spain
Dates: Wednesday, May 17th – Friday May 19th, 2017
Location: The Hotel Balneario Las Arenas, Eugenia Viñes 22-24, 46011 Valencia, Spain
Color Marketing Group will be holding their 2017 European Conference this May in Valencia, Spain. As a color marketing professional, join us as we discuss and explore color directions for 2019+.
2019+ European Forecast
We recently revealed the 2018+ European Forecast during our 2016 International Summit – now we begin to forecast color directions for 2019 and beyond and YOU can be part of that conversation. Our Conference Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and color combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.
At the very heart of all CMG Conferences is the Color Forecasting process where the world’s leading color and design influencers share, discuss and explore color directions. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product or service. CMG’s Color Forecasting process is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color. The final result – a 16-color Directional Forecast that is distributed electronically with a report identifying the trends and influences affecting color directions. The Color Forecast shows notations in all the major color systems including Pantone, NCS, RAL, RGB and LAB.
Who Should Attend?
Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CMF specialist, color specifier, or someone who works with color for products you won’t want to miss the important color discussions.
You do NOT need to be a member of CMG to participate in this Conference. If you are interested in learning more about becoming part of Color Marketing Group please visit our Membership page to learn more or contact the office.
The Color Forecasting Process
CMG’s forecasts are created by members and participants in collaborative multi-industry Workshops. They are cross-industry, applicable across multiple industries and multiple product lines – and they are directional, focusing on the directional change in colors and color families. Our final Forecasts are the collaborative output of hundreds of color design specialists who have come together during the year to discuss, share, think, participate and collaborate in color!
The Benefits of Attending
· By attending this exciting Conference you will come away with first hand information about colors emerging in 2019+ ready for application into your product development workflow.
· Join the latest color conversations helping you to succeed in your field and helping your company to achieve continued growth.
· You’ll network with individuals outside your specific industry, expanding your horizons and opening new areas for exploration.
· We provide an open-discussion atmosphere that will allow you to mix, mingle, and come away with lasting relationships and connections. The friends you make will form your “tribe” for years to come, and their energy and insight will prove invaluable.
· You’ll leave with newfound color revelations that will keep you, your company, and your clients well-versed in all things color.
How to Prepare
Each participant is asked to plan and prepare in advance; to research; identify influences, trends and drivers; and to bring samples and color stories to support their findings. This research is then shared, discussed, and narrowed down to common themes, trends and ideas.
A Worksheet WILL BE E-MAILED TO YOU UPON CONFIRMATION OF YOUR REGISTRATION. The Worksheet gives you a good indication of what you are expected to prepare, think about and bring to the Conference. In advance of the event you must review the Worksheet, gather information and samples to support your findings, and bring samples and stories to share at the Workshop discussion table. Please bring digital, royalty-free images (both on flash drive and printed) to be used for presenting the Color Stories in the final Report. Copyright-free visuals are essential. Please digitally insert AND attach your 12 to 16 2019+ swatches in Pantone TPX, NCS, or RAL, Other color swatches may be used on the worksheet (i.e. paint chips). They will be matched to the closest NCS notation during the workshop. You are welcome to bring a PowerPoint or digital presentation, but it is not mandatory. You must bring your own computer to display your presentation.
We are working to bring you an amazing line of up innovative, educational and visionary speakers. Combining creative talent with original thinking, our speaker line-up will inspire you with knowledge, insight and professional thinking. Keep checking back to see who will be part of this year’s presenters.
The Conference is being held at The Hotel Balneario Las Arenas – the only Top Luxury 5 star hotel of the Santos Chain in Valencia, created with the objective of restoring the beaches of Las Arenas and la Malvarrosa in the city of Valencia. The building, with a classical look, combines the architectural beauty of the historical Balneario Las Arenas resort, founded in 1898, with the elegance and comfort of modern design, occupying an exceptional seaside location.
Conference attendees can enjoy discounted room rates on the nights of May 17th and 18th:
Queen/Twin Classic (city view) single occupancy: (135 Euro plus 10% VAT (buffet breakfast included))
Queen/Twin Classic (city view): (150 Euro plus 10% VAT (buffet breakfast included))
When making your hotel reservation, use the Promo Code CMG - http://tinyurl.com/huttbpq
Before you reserve your room, please be aware of the penalties for cancellation:
From now through April 1st, the hotel will charge the first night of stay.
From April 2nd through to the date of arrival, the hotel will charge the total amount.
If you do not show the total amount of your stay will be charged.
Registration forms may be emailed to firstname.lastname@example.org or posted to 1908 Mount Vernon Avenue, 3rd Floor, Alexandria VA 22301. A confirmation will be sent via email once payment is processed. No registration form will be processed without payment.
Before you SIGN UP please be sure to have your Member promo-code handy to receive your discount.
Need help? Contact Sharon Griffis, Executive Director with any questions.
If you do not receive E-MAIL confirmation of your registration within 5 business days, contact CMG immediately to confirm your registration.
Cancellation and Refund Policy
Cancellations must be received in writing to CMG by May 1st, 2017 to qualify for a refund and a $75 administrative fee will be deducted. Please allow up to two weeks to receive your refund and up to two billing cycles for it to appear on your credit card statement. Regrettably refunds cannot be granted less than 3 DAYS before the event date.
Please follow and tag the 2017 European Conference on social media! #CMGEur17
Policies and Guidelines
Conducting Company Business at CMG Events
Sale of products or services is not allowed at CMG meetings and events. For the benefit of all members, it is important that attendees be free of everyday business involvement, companies’ research efforts and/or sales promotions. This allows for maximum concentration and exchange of valuable color information – the core of CMG – for specific guidelines, contact CMG’s Executive Director at 703.329.8500.
In consideration of members, speakers and guests, no infants or children are permitted at CMG Workshops, meetings or speaker sessions.